ThinkInsideTheSquare
Ever wondered how to make your DIY website pop, turn your online presence into a client magnet, or transform your side hustle into a full-fledged business? You're in the right place! I'm Becca, content creator for InsideTheSquare.co.
I've turned my career around, transforming myself from an unknown Squarespace designer into the worlds go-to expert on all things Squarespace in just a few short years.
Every Thursday, I'm dishing out actionable advice, insider tips, and game-changing strategies that I've learned from years of hands-on experience in web design, digital marketing, and business growth.
Whether you're a solopreneur juggling it all, a creative itching to monetize your passion, or a small business owner ready to level up your online game, Think Inside The Square is your go-to resource for all things digital entrepreneurship.
We're talking Squarespace secrets, web design wisdom, content creation hacks, and business strategies that actually work in the real world.
But this isn't just another "how-to" show. It's a community of forward-thinking entrepreneurs who believe that creativity thrives within boundaries. Together, we're redefining what it means to build a successful online business, one square at a time.
So, are you ready to turn limitations into launchpads and constraints into catalysts for growth? Join me every week for a dose of inspiration, practical tips, and the occasional dad joke. Let's think inside the square and outside the ordinary. Your next big business breakthrough is just an episode away!
Episodes
89 episodes
89: SEO Crash to AI Comeback: How I'm Rebuilding My Squarespace Business
If you've ever watched your website traffic drop, your strategy stop working, or your momentum disappear, this episode is for you. In this episode of ThinkInsideTheSquare, I'm sharing exactly what happened when I lost 80% of my webs...
88: How To Edit Squarespace Responsively
Did you know more than half of your website visitors are probably on their phones? In this episode, I'm sharing my expert advice on how you can make your Squarespace site look fantastic on every screen size. Hint: It all starts with how you edi...
87: How to Create & Sell a Custom GPT the Easy Way
Wondering how to turn your expertise into an AI tool that helps others and generates income? In this episode of Think Inside The Square, I'm sharing the straightforward process I used to create Custom Cody, my Squarespace code AI assistant that...
86: From Myspace to AI: How to Keep Your Online Business Relevant in a Changing Digital World
🔄 Is your online business ready for the NEXT big industry shift? Learn how to spot trends BEFORE they impact your bottom line!In this episode, I'm sharing my decade of experience weathering digital disruptions. From the decline of Myspac...
85: Website 101: Domain, Hosting & CMS Basics
🏠 Confused about domains, hosting, and CMS? In this episode, I break down exactly what you need to know about domains, hosting, content management systems, and professional email addresses - the essential building blocks with no fluff, just pra...
84: Building a Thriving Membership Community with Squarespace
Want to turn your Squarespace website into a thriving membership community where people connect, engage, and happily pay for your expertise?In this step-by-step tutorial, I break down exactly how to use Squarespace Member Areas to ...
83: SEO in the Age of AI: What Actually Works in 2025 with Mariah Magazine
Have AI-generated articles been pushing your content down in search results? In this episode, I'm talking with SEO expert Mariah Magazine about how the battle between AI and SEO is reshaping visibility for Squarespace website owners.Dis...
82: The Business Owner's Guide to Sustainable Content Creation
Ever had that "aha!" moment where something clicks and you can't wait to share it? That's exactly what this episode is about! Join Becca Harpain, Squarespace expert and founder of InsideTheSquare.co, as she reveals how those everyday discoverie...
81: From PhD to CSS: Squarespace Career Advice from Christy Price
🎨 Ever dreamed of turning your love for web design into a thriving career? Join me for an incredible conversation with Christy Price, a 20-year web design veteran who went from coding in grad school to becoming one of the most respected Squares...
80: 5 Website Mistakes That Can Tank Conversion Rates (and how to fix them!)
In this episode, you'll learn about the five common mistakes that might be secretly sabotaging your website's performance. Whether you're selling products, booking services, or growing an email list, you'll discover why even the most aesthetica...
78: Understanding Web Fonts: A Squarespacer's Guide to Web Typography
In this episode of ThinkInsideTheSquare, we're diving deep into the technical side of web typography while keeping things practical and easy to understand. You'll learn why web fonts are different from regular fonts, what to look for when choos...
77: How to leverage AI as small business with special guest Phil Pallen
In this episode of Think Inside the Square, I got a chance to sit down with brand strategist and AI expert Phil Pallen to tackle a question I hear from so many small business owners: how do we harness the power of AI without losing our personal...
76: Mobile-First Mindset: Designing for the Thumb Zone
In this comprehensive guide to mobile-first design, we explore the crucial concept of the "thumb zone" and its impact on mobile user experience. Learn how to optimize your Squarespace website for one-handed mobile browsing, including practical ...
75: Adding A Human Touch to Your Squarespace Website
In this episode of ThinkInsideTheSquare, I'm sharing practical strategies to make your website more human without sacrificing professionalism - from strategic design choices to authentic content creation. Whether you're a solopreneur or running...
74: 15-Minute Website Improvements That Make a Big Impact
Ready to transform your website without a complete overhaul? In this episode, we're diving into four powerful 15-minute improvements that can dramatically change how visitors interact with your site. Perfect for busy folks who want to make mean...
73: Newsletter Strategy: Growing Your List With Intent
Ever notice how some newsletters make you think "Oh yay, they sent a new one!" while others just collect dust in your inbox? In this episode of ThinkinsideTheSquare, I'm sharing my tried-and-true strategies for creating emails your subscribers ...
72: 3 Surprising Ways A Digital Product Can Transform Your Business
In this episode, we're diving deep into the three surprising ways your digital products can transform your business and elevate your expertise. We'll discuss how to:Showcase your expertise and attract dream clients by turning...
71: Blog Organization in Squarespace: How To Use Categories and Tags Like A Pro
After moving over 400 blog posts to a new domain, I discovered some game-changing strategies for content organization that transformed how I manage my blog. Whether you're just starting out or managing hundreds of posts, the right system makes ...
70: Color Psychology in Web Design: Why Banks Choose Blue & Other Industry Secrets
Ever stared at a website and felt something – trust, excitement, calm – without knowing exactly why? Chances are, color psychology was quietly working its magic. In this episode of Think Inside the Square, we're pulling back the curtain on how ...
69: Website Strategy Tips: Three Customer Journey Maps You Should Create
Ever wondered how people actually navigate through your website – not just the pages they visit, but their entire journey from first discovering you to becoming a loyal customer? In this episode, you’ll learn about the customer journey mapping ...
68: UX Testing on A Budget: how to get quality feedback on your project
Want to test how well your website works for visitors without breaking the bank? In this actionable episode of ThinkInsideTheSquare, Squarespace expert Becca Harpain reveals three budget-friendly strategies for gathering valuable user experienc...
67: Holiday E-commerce Success: Expert Tips with Kristine Neil 🎁
The holiday season is right around the corner, and if you're running an online store, you might be wondering how to prepare for the rush! In this episode, I'm thrilled to welcome Kristine Neil, a Squarespace and Shopify e-commerce expert.
66: SEO is over: I’m giving up on Google & optimizing for AI
Ever had one of those moments where something that feels like a total disaster actually turns into an opportunity? That's exactly what happened when my website traffic dropped 82% overnight. But here's the wild part - it led me to discover some...
65: Pricing Strategies That Work: How To Price Your Digital Products With Confidence
Ever stared at your digital products wondering if you're pricing them all wrong? Trust me, I've been there! As someone who's given away tons of free content over the years, I know how tricky it can be to put a price tag on your expertise. In to...
64: From Code to Cash: My 7-Step Blueprint for Profitable Digital Products
In this episode of Think Inside the Square, you'll learn how to create and sell your very own digital product. From identifying your best idea to launching it into the world, I'm covering it all. And guess what? You might already have the perfe...